Proposal · prepared for Wilkinson Goldsmiths · 1 June 2026
A few specific fixes for wilkinsongoldsmiths.co.uk
Wilkinson Goldsmiths · Market Harborough · website rebuild
I rebuild small-business sites in my spare time when I can see they are leaving good work on the table. I spent some time on wilkinsongoldsmiths.co.uk and three things stood out, mostly around how little of what makes the shop special, the handmade work, the maker, the five-star reviews, actually reaches a first-time visitor before the slow, dated page gets in the way. Three findings below, then a working rebuild you can click through.
Finding 01
The page reads as half-finished, and it is slow.
What I saw
On a phone the dated theme is heavy: Lighthouse mobile scores Performance 57 with a largest-contentful-paint of about 28 seconds, and the page weighs close to 4.9 MB, most of it the embedded workshop video and full-size theme images. On top of that the cookie banner drops straight on top of the opening "Fine jewellery" paragraph, and there is no real footer, just an hours line. For a craftsman whose whole point is care, the site itself looks unfinished.
What the rebuild does
The rebuild is a single fast static page. The hero is one optimised photo, the heavy video is gone, and the whole page loads in around a second on mobile. The content is laid out so nothing covers anything else, and there is a proper footer with the address, hours, contact and a copyright line.
Finding 02
The handmade work, and the maker, are hidden a click away.
What I saw
You handmake every piece by hand at the bench, yet a first-time visitor sees no finished pieces and no picture of you above the fold. The actual rings and pendants sit behind a Portfolio link, and the lovely "How I started" story (the apprenticeship at sixteen, Sean, becoming self employed by twenty) is plain text near the bottom. The thing that makes the shop worth visiting is the part a visitor has to dig for.
What the rebuild does
The rebuild opens on the craft. The torch-and-bench photo leads the hero under the line "Made by hand. By one goldsmith. Here." A "From the bench" band walks through how one person takes a piece from sketch to finish, real pieces are shown high on the page, and your story and your photo get a proper section of their own.
Finding 03
No structured data, and the link unfurls blank.
What I saw
A look at the page source shows no Jeweler or LocalBusiness structured data anywhere on the site, and no proper share-card image. So the 33 High Street address, the Thursday-to-Saturday hours and the five-star reviews are invisible to Google rich results and to the AI assistants people now ask for a Market Harborough goldsmith. When the link is sent in a message it unfurls with no picture.
What the rebuild does
The rebuild ships Jeweler and Store schema with the High Street address, the opening hours, the aggregate rating and an FAQ block, plus a written meta description and a proper share card built on the workshop photo. The same credentials you already have start showing up where people actually search.
What it costs
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
A few things worth answering
What happens to the wilkinsongoldsmiths.co.uk domain and the shop email?
The domain stays exactly as it is, in your name. Only the hosting moves, from WordPress to a fast static build. The enquiries@wilkinsongoldsmiths.co.uk address keeps working throughout. Nothing about how customers reach you changes, the site that answers them just gets quicker and clearer.
I am at the bench most of the week. How much work is this for me?
Very little. I take the words, photos and details already on the current site, plus anything new you want to add, and do the build remotely. You review one round of changes before it goes live. The only thing I would ask for is a few minutes on a call to make sure the bench-and-maker story is told the way you would tell it.
Can you add new pieces and photos after launch?
Yes. The monthly care option covers small content changes, so when there is a new commission worth showing, or a change to the opening days, you send it over and it goes up. No WordPress editor to wrestle with.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Leicestershire builds this quarter, and the first confirmed wins the slot. If I do not hear back by 11 June, the proposal site comes down.
See the live rebuild ↗ A working preview you can click through. Opens in this tab.